Blog

Esports Leisure Provides the Bucs to NFL Roster

On line gambling powerhouse EEG has extra Super Bowl LV winners Tampa Bay Buccaneers to its NFL roster following turning out to be the team’s official esports event system. [Image: Shutterstock.com]

Official esports tournament platform

The publicly listed online gambling firm Esports Entertainment Group (EEG) has inked an settlement with the Tampa Bay Buccaneers, earning it the National Football League (NFL) franchise’s official esports tournament platform.

The Malta-headquartered betting big took to Twitter on Friday to announce the multi-calendar year offer it experienced inked with the Bucs the day in advance of:

The tweet featured a photograph of the evergreen all-time football terrific Tom Brady, who led the Bucs to Super Bowl LV glory in February 2021. According to an Esports Leisure push launch, its event platform will assistance the NFL franchise and star gamers like Brady and teammate Rob Gronkowski “strengthen connections with their enthusiasts.”

Below the terms of the agreement, the global betting business will roll out co-branded esports tournaments annually for the Bucs via its well-liked gaming system. EEG CEO Grant Johnson explained the offer would further more grow the company’s NFL access, as its esports event platform proceeds to mature in level of popularity with “top-tier skilled sporting activities franchises.”

Upping the enthusiast engagement ante

Esports Enjoyment will now tap into the NFL franchise’s regional sector via leveraging the imagery of Bucs gamers these types of as former New England Patriots duo Brady and Gronkowski. EEG will also work with Tampa Bay to advertise the tournaments via a digital marketing tactic throughout on the internet, mobile, and social media channels.

The Esports Amusement platform gives players entry to reside and on the web esports and video clip-recreation tournaments, gatherings, and content.

The Bucs also went on Twitter to announce the offer, which the group sees as an innovative new avenue to raise enthusiast engagement:

The franchise’s main operating officer, Brian Ford, mentioned esports tournaments offer “an thrilling, new way” to have interaction with supporters and “build much better connections.”

“a pleasurable way to compete in an entertaining and social setting with gamers”

Ford added that the EEG-powered Bucs gaming tournaments will confirm popular with followers and provide “a enjoyable way to compete in an entertaining and social surroundings with players.”

EEG attracting major franchises

Final week’s offer with the winners of the 55th Tremendous Bowl adds another significant-profile professional athletics franchise to EEG’s growing portfolio of brand names. Enterprise president Magnus Leppäniemi explained the Bucs were being the hottest big league activity entity to “recognize the quality” of his firm’s esports system.

On August 27, EEG added the Indianapolis Colts to its NFL roster, which also contains the New England Patriots and the LA Chargers. Exterior of professional soccer, EEG has similar partnerships in area with Countrywide Hockey League, Countrywide Basketball Affiliation, and Main League Soccer teams these types of as the New York Rangers, the Cleveland Cavaliers, and New England Revolution.

As previous season’s Super Bowl winners, the Tampa Bay Buccaneers will kick off the 2021-22 NFL year on September 9. They enjoy at home in Florida on Thursday evening towards the Dallas Cowboys.